The target audience for my music video is 18-24 year old females, as that is the main demographic of Halsey's music, however my music video is mainly going to consist of dancing. Dance music videos draw major attraction to a younger audience (primarily female) who aspire to dance in their futures.
The original video for 'Castle' is a shortened version of the song that was featured in 'The Huntsman: Winter's War' (2016). It stars Halsey as the main performer and we see previews from scenes in the film, this video has 29,556,655 views, however the full audio track has 36,857,151 views. This shows that Halsey's audience prefer the full version of the song rather than the soundtrack version, which is why I chose to use the full version.
It appears that dance performance music videos attract a larger audience, Sia's 'Chandelier' music video currently has 1,695,497,919 views. The comments are filled with appreciation for the 11 year old dancer (Maddie Ziegler) and there are lots of theories for the narrative of the dance alongside the lyrics. This music video became an icon in the dance industry and piqued the interest of young dancers globally and influenced choreographers for quite some time.
My research colcudes that dance music videos attract a large amount of young people, so my music video would probably lie somewhere around 11-20 years old regardless on Halsey's 18-24 year old audience.
No comments:
Post a Comment