RESEARCH INTO EXISTING MAGAZINE ADVERTISEMENTS

A typical magazine advert should be eye catching and persuade the reader to buy the album. The conventions of a typical album cover include:

• Artists name and logo if they have one.

• The album title - this should be written in a large font particularly as artists may have a number of different albums released. 

• The release date. 

• Purchasing methods - this is could be through iTunes, Spotify, Amazon and in stores.

A magazine advert for a CD usually contains an image of the actual album cover as it helps the consumers when they go to purchase the CD. This is because it links the two together which is why the album cover should be attractive, appealing and eye catching.

The first advert I looked at was Green Day's advertisement for "21st Century Breakdown".

The advertisement is snappy and straight to the point, there is a clear fire like colour scheme to it and it is all written in capitals to captivate the audience. This particular advertisement would not go up in any magazines other than music magazines like Kerrang! due to the audience it captures. It would mainly go up in these sorts of magazines because it attempts to target an audience that either already know the band or are interested in similar music. 

The advertisement works well because it is all in a similar style, The font and colouring is all the same and nothing looks odd, which makes it easy to read and the words flow into one another. The main picture is also the album cover, this makes it easy for the audience to connect the two together if they were to actively search for the album. 

The release date is also clearly highlighted on the advertisement by being in larger font than the text around it, this means it can be taken in by the audience rather than skipped over.